De Omval Vertelt

Community Design and Placemaking

Together with community members, Society Fresh is building a new vibrant city centre in Amsterdam Oost. We do this through storytelling, social design and grass-roots action. Society Fresh designed a unique GenAi tool for this project.

In 2025 a large community manifestation of energy, ideas and events will showcase what communities can accomplish when they come together.

Impact: New community-carried sustainable solutions for the redevelopment of a barren square in Amsterdam Oost.

Outreach: 9000 people